“A common mistake made in most small businesses is the lack of seeking out non-primary insight. Small business owners and corporate management get so engulfed in our own company that we become blinded to small operational inefficiencies or business develop.”

“Our program is grounded in 10 design principles, the aim of which is to create innovative solutions to intractable health problems....In other words, do not be content with the status quo. The remaining principles include several obvious but often overloo”

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”

“You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don’t see them yet.”

“A deliberate search for a plan of action that will develop a business's competitive advantage and compound it. For any company the search is an iterative process that begins with a recognition of where you are and what you have now. Your most dangerous competitors are those that are most like you. The differences between you and your competitors are the basis of your advantage. If you are in business and self-supporting you already have some kind of competitive advantage no matter how small or subtle. Otherwise you would have gradually lost customers faster than you gained them. The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.”